28 Feb 01 - Web Advertising's Future

The way Web advertising is sold is changing. Instead of talking about the Internet primarily as a medium for direct response, Web publishers and ad agencies are beginning to talk about the benefits of online branding. It's a good time to get in on the conversation…Full Story »

27 Feb 01 - New Ad Units Focus on Branding

Responding to a desperate need to lure offline marketers online, the Internet Advertising Bureau (IAB) has introduced new ad formats that it hopes will boost demand in the online space among traditional advertisers. Full Story »

22 Feb 01 - Internet Advertising: Do We Need the Broadest Reach?

U.S. Internet penetration has hit 60 percent, but do we really want to reach anyone and everyone? How can we leverage the value of the Internet as a highly sensitive advertising medium? Full Story »

07 Feb 01 - Click2Net Joins Trade Mission to China

The region's online ad industry is growing rapidly. Having recently opened its Singapore office, Click2Net is busy building the relationships needed to expand its reach throughout Asia. Full Story »